EA: Battlefield 3 vuoden peliksi

"I've made no excuse for the reality that I want market leadership in the first-person shooter game business. In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We're after it now."

"There's a great thing about an annual franchise, whether it's us or our competition; when you've got that annual franchise it's a meal ticket, it can generate a great deal of income. One of the problems with an annual franchise is you don't take the time to reengineer the underlying codebase so that it's as 'next-generation' as it can be."

"We think there's a window of opportunity here. We've been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year... and we're going dead at 'em."

- John Riccitiello.